is senior manager binnen het Digital Enablement-team van KPMG. Ze is expert in Design Thinking en User Experience (UX). This information was current for this author's latest article for Compact Articles: Compact 2022/2 Are you customer-centric in name only?Five common pitfalls to being customer-centric within Agile ways of working, and how to avoid them Door: ir. Jill Roelofs | drs. ir. Celine Hoogendijk | ir. Viola Tjew-A-SinIntroduction Customer centricity has been touted as a key driving force for many organizations in the last decade. The continuous… Compact 2016/4 Customer centricityHet creëren van een customer-centric organisatie Door: ir. Jill Roelofs | Ir. L.Y. CheungDe voortdurende verandering van de verwachtingen van de klant en het gedrag in de richting van de digitale en altijd…
