is senior manager at the Digital Enablement team of KPMG. She is an expert in Design Thinking and User Experience (UX). This information was current for this author's latest article for Compact Articles: Compact 2022/4 How Design Thinking adds value to your digital transformation Door: ir. Jill Roelofs | Geert Kriek | ir. Karin SmorenburgDesign Thinking is buzzing in the market. Especially in the context of the creation of new digital products and solutions,… Compact 2022/2 Are you customer-centric in name only?Five common pitfalls to being customer-centric within Agile ways of working, and how to avoid them Door: ir. Jill Roelofs | drs. ir. Celine Hoogendijk | ir. Viola Tjew-A-SinIntroduction Customer centricity has been touted as a key driving force for many organizations in the last decade. The continuous… Compact 2016/4 Customer centricityHet creëren van een customer-centric organisatie Door: ir. Jill Roelofs | Ir. L.Y. CheungDe voortdurende verandering van de verwachtingen van de klant en het gedrag in de richting van de digitale en altijd…
