Keyword: design thinking
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Are you customer-centric in name only?
Five common pitfalls to being customer-centric within Agile ways of working, and how to avoid themIntroduction Customer centricity has been touted as a key driving force for many organizations in the last decade. The continuous…
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Design is not ‘nice-to-have’
Exploring good design and the business value of improving design capabilities within your organizationDoor: M. SundaramDesign is often an afterthought among product owners, both in digital and offline product and service sectors. Misconstrued as